International chain INTERCONTINENTAL HOTELS & RESORTS celebrate expanding on MIDDLE EAST together with its global partners - ASTON MARTIN RACING, division of one of leading companies in production of sports cars, and also with representations MIDDLE EAST ASTON MARTIN.
The three-day event program included a car tour of two rapidly growing cities in the UAE, which was designed to demonstrate the solid presence of the InterContinental network in the region, further strengthened by the opening of the 150th chain hotel in November 2007 at Dubai Festival City. A joint rally of drivers from Aston Martin Racing and the team of InterContinental Hotels & Resorts, started from the new hotel in Dubai Festival City. Then the riders arrived in the capital of the Emirate, where they stayed for the night at the InterContinental Abu Dhabi, which was opened after reconstruction, and returned to Dubai the next day.
During the rally, the Aston Martin Racing team demonstrated the wonders of high-speed driving and held demonstration pit stops for spectators. The InterContinental team at this time held several excursion events. The initiative of Aston Martin Racing and InterContinental Hotels & Resorts was the opening of a new page in the history of relations between these two well-known international brands, and also attracted the attention of a new generation of travelers who understand what real luxury of accommodation and class of movement are.
