Fashion Instagram

AMONG THE MASS HOUSING OF CATS, SELFIES AND FOOD PLATES IN INSTAGRAM, THERE ARE PROFILES, PHOTOS IN WHICH MOTIVATE, LIFT THE MOOD AND INSPIRATE. THESE ARE ACCOUNTS OF FAMOUS FASHIONABLE DESIGNERS WHO WANT TO IMITATE AND WHICH MUCH TO LEARN MUCH.

Text: Karina Matevosyan

RACHEL ZOEY @rachelzoe

One of the most sought-after stylists in Hollywood, Rachel Zoe advises Jennifer Garner, Demi Moore, Cameron Diaz, which dress and shoes to choose for the red carpet and what to go for a fashionable hangout. She shares the secrets of her somewhat bohemian, but at the same time quite modern and very feminine style with her subscribers. She leads her profile, like her own brand of clothing and accessories Rachel Zoe, actively, passionately and energetically. Therefore, it resembles a whirlwind, full of constant movement, fashion shows and presentations, social events and various events. But despite the huge number of status persons in her account, the main stars remain two blue-eyed angels - her eldest son Skyler and the youngest Caius (whose photo appeared on Zoe's Instagram on the very first day of his life).

Stella McCartney @stellamccartney

Stella McCartney is today officially the most popular British fashion designer on Instagram. In her account, the daughter of Paul McCartney shares not only photos from the fashion world, but also picturesque pictures of her main source of inspiration - flowers. She has already collected a whole digital-bouquet of roses, peonies, orchids, daisies, and significant signatures "my obsession continues ..." hint that soon new buds will appear in this composition. By the way, recently, together with Kering, she launched the White Ribbon campaign against violence against women. Under the hashtags #BeHerVoice and #StellaSupport with a brooch labeled “Stop Violence Against Women” Gwyneth Peltrow, Kate Moss, Kylie Minogue and Johnny Depp have already “lit up”.

KARL LAGERFELD @karllagerfeld

Karl Lagerfeld’s digital encyclopedia includes photos from shows and backstages, staged images from lookbooks, funny posters and sketches with Karl in the lead role, rare interviews with a celestial celebrity, video teasers of advertising campaigns and images of fashion journalists and famous models in brand clothing . Periodically, among numerous shots of shoes, backpacks and watches, photos of Karl’s main favorite, the blue-eyed Burmese cat Chupett, appear, which, as befits all cats, collects the most likes.

Olivier Rusten @olivier_rousteing

The decision to release a clothing collection precisely with Balmain was made by the kings of the H&M mass market not so much because of the fashionable achievements of the French House, but because of the rare popularity of its young creative director Olivier Rusten. As a result, thanks to one of the most successful collaborations, the army of its subscribers on Instagram was waiting for a serious replenishment. However, Olivier met the fashionable landing armored - with photographs of Balmain advertising campaigns and himself beloved in hugging with the main fashionists - Rihanna, the Kardashian family, Kate Hudson, Jennifer Lopez and many others.

JEREMY SCOTT @itsjeremyscott

The American Instagram of Jeremy Scott is as bright, cheerful and crazy as his bombers, jackets, sneakers and couture dresses created for the Italian brand Moschino. Knowing his fashionable background and crazy imagination, we advise all those who are looking for something original and creative to follow Jeremy. However, pictures of a pink pig dressed up in Barbie’s Moschino clothes and bizarre images of the designer himself will cheer up everyone who signs up for his account.

BRIAN ATHWOOD @brian_atwood

The genius of high heels Brian Atwood entirely devoted the page on Instagram to his main passion - women's shoes. 70 percent of the photos are images of graceful legs shod in sandals, decorated with fur, rhinestones and spikes, in satin and suede shoes and leopard boots of his own brand Brian Atwood. The remaining 30 percent is a designer’s selfie in a hat in the form of a pair of shoes decorated with feathers and rhinestones, drawings of a hairy male foot in a classic boat with a sharp stiletto heels and other ironic pictures of a shoe fetishist, which clearly indicate that in addition to his remarkable talent, Brian has healthy self-irony and great sense of humor. By the way, recently the designer managed to conquer the most perfect and desired legs - Victoria's Secret winged models walked on the fashion catwalk in Brian Atwood sandals.

ALBERT FERRETTI @albertaferretti

Italian in spirit and origin, Alberta Ferretti collected in her account more than 3 thousand pictures from shows and backstages, images of luxurious chiffon and silk dresses, shoes and bags, embroidered with stones and gold threads, and drawn sketches. She does not forget about her main sources of inspiration - travel and art. We learned that the designer drew ideas for her winter collection from the portrait with the rainbow (The Rainbow Portrait) by Queen Elizabeth artist Isaac Oliver, the image of Bianca Maria Sforza on the canvas of Ambrogio de Predis and the painting "The Birth of Venus" by Sandro Botticelli, and the creation of the spring summer collection she was inspired by the intricate carved ceilings in the palace in Piazza Signoria in Florence.

Nicolas Gesquiere @nicolasGhesquiere

At first glance on Instagram, the imposing handsome Nicolas Gesquiere is difficult to determine that he stands at the helm of the fashion steering wheel of the French brand Louis Vuitton. Only occasionally can one find evidence of his involvement in the Fashion House - snapshots of treasured chests with the LV logo or brand advertising campaigns. The personal account of the blue-eyed Frenchman is filled with moments of his daily life. The designer takes most of the photos of nature, cities and futuristic buildings himself during his constant travels around the world.

RAF SIMONS @rafsimonsofficial

After the creative director of Dior House Raf Simons suddenly announced his intention not to renew his contract with the brand, the attention to his person only increased. According to the designer himself, his decision to leave the current post was influenced by his desire to concentrate on working on his own brand Raf Simons and devote more time to other projects, including his Instagram account. The Belgian designer leads his page in a strict logical sequence - photos and videos from shows, lookbooks and shoots are arranged in graphic rows, and fragments of images are put together in huge posters. Indeed, his talents are unlimited!

Donatella Versace @donatella_versace

Donatella Versace was not only a brilliant fashion designer, but also an experienced strategist. By the time the Versace SS16 advertising campaign came out, the 60-year-old heiress of the fashion house started her Instagram, where she immediately posted pictures of working moments and a selfie with one of the model - Gigi Hadid. After announcing the designer’s page in the official Versace account, the number of subscribers immediately exceeded one hundred thousand. And there are more and more people wishing to watch behind the scenes snapshots of working moments and the personal life of the Italian.

Watch the video: HOW TO GROW YOUR FASHION INSTAGRAM ACCOUNT (May 2024).