ON THE SALES STATISTICS IN THE MIDDLE EAST, ROLEX LEFT FAR AFTER ALL OF ITS COMPETITORS. SUMMARY THIS IS THE ONLY ONE LUXURY CLASS BRAND IN THE WORLD, ANNUALLY RELEASING MORE THAN MILLION HOURS. CHEB'S COLUMN AL MANSURI
Cheba Al Mansouri is an Emirate entrepreneur, PR campaign developer, writer and author of many articles, the head of a multinational team, and also a promoter of new technologies. She is completely immersed in the world of advertising, content, PR, social media, as well as products of the luxury market segment. Cheba Al Mansouri is the advocate of information openness, e-government, freedom, equality and leadership in the UAE, as well as an ardent supporter of sincere philanthropic motives.
Persian Gulf residents do not care what other people think about Rolex, whether they like this brand or not. They choose Rolex for their undoubted reliability of design and ease of execution.
Rolex is the whole universe. Products of this brand are known all over the world, they are appreciated, admired and valued.
There is a misconception that Rolex has completely switched to automatic production. Watches here are still collected exclusively by hand, because this is a sign of true Swiss quality. Recently, Rolex reaffirmed its unsurpassed mastery in all areas of watchmaking - from the manufacture of cases and bracelets to the development of a complex mechanism, from an art sketch to inlaid with precious stones.
The epitome of this excellence is the new Cosmograph Daytona jeweled version of the Oyster Perpetual collection. The watch is made of noble platinum of the 950th test and inlaid with pure diamonds.
The dial is completely lined with diamonds, with the exception of silver-blue chronograph counters - this rare, exclusive color is used in Rolex only for watches made of platinum.
The waterproof 40mm Cosmograph Daytona Oyster watch case ensures safe diving to a depth of 100 meters. The characteristic shape of the case is made of a single piece of 950 platinum platinum. The corrugated back cover is absolutely tightly screwed to the body.
The watch is also equipped with side protection crown. The buttons are securely recessed into the case. The glass is made of sapphire and is fully scratch resistant. The waterproof Oyster case provides absolute protection for the high-precision Cosmograph Daytona movement.
The watch is equipped with caliber 4130, a self-winding movement with a column wheel, entirely developed and manufactured by Rolex. Like all Perpetual movements, caliber 4130 is a certified Swiss chronometer. This is the name of high-precision watches that have successfully passed the tests of the Swiss Chronometer Testing Institute (COSC).
The watch case is located on a one-piece bracelet with a special Oysterlock clasp to prevent accidental opening. The watch is also equipped with a patented bracelet extension system, which allows you to instantly increase the bracelet length by 5 mm to ensure maximum comfort for its owner.
