As part of a collaboration with the TikTok app, Emaar will show Dubai's landmarks to influencers.
Emaar has signed a memorandum of understanding with a company that owns the TikTok app and social network, which has become one of the most popular this year on Google Play and the iOS App Store.
Emaar offers TikTok users the opportunity to visit Dubai and take part in the celebration of the New Year. Thanks to this campaign, five lucky people from China, India and the Middle East will fly to Dubai to attend the event.
TikTok also organizes a light show at Burj Khalifa before the Emaar holiday fireworks.
Emaar will also host a VIP event in Dubai for 55 leading TikTok influencers from around the world. Bloggers will join the City Hunt tour, which will showcase Emaar attractions such as The Dubai Mall, At the Top, Burj Khalifa, Dubai Aquarium & Underwater Zoo and many more.
